Nature and the word save have always gone hand in hand with me. The idea that a large company such as Coke can do so much to help save the world with the amount of recourses they have seems like a easy win, but how do you show it? I constructed a idea that revolved around the classic Coke bottle shape and juxtaposed it with elements found in nature to build a strong visual voice that echoed the fact that larger companies can do their part to save as well as still produce a product.

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© 2020 Kevin Allen Design.