Creating a new service from the ground up entails many different elements that have to work in unison. Double Eagle Golf Service was created to cater to golf enthusiasts that would love to play different top-level courses without having multiple memberships. The brand identity relates to the industry as well as the regal nature of the sport. To keep the look and feel true to the Double Eagle name a digital brand identity manual was created. A website was developed to show off the many locations that a golfer could possibly play and reserve a tee time.